Sometimes people get complacent or fall into a rut when in the same job for a long period of time. Mike Shanahan was the Head Coach of the Denver Broncos for 14 seasons. But his success of late has been not so great. I think he had too much on his plate as both Coach and being in charge of personnel.
What do you want to do? What do you want to achieve? What is the best way of getting there? What changes would you like to make? Could this create any conflict? What are the alternatives?
You bring a history, a set of skills, and a heart and mind that’s different than everyone else, so why would you allow anyone else to set the value for your time? What you offer your clients is unique and should be priced accordingly + not ignoring the marketplace, but also not being constrained by what everyone else is doing.
Make sure the testimonials you use are enthusiastic and believable. If they are full of too much hype, they will seem like a marketing ploy. Where possible get the ok from your customer to use their name and suburb.
For example, I’ll share that I did some things in the beginning of my business that, had I known what I know now, I certainly would have done them differently.
He would lead that team to plenty of success and then went on to earn the head coaching job at St. John’s University. Jarvis would go on to have some great teams at St. John’s. Some of the teams he coached featured the likes of Ron Artest, LaVor Postell, Eric Barkley and Omar Cook. Omar Cook in particular never reached his full potential before he decided to turn pro.
The statement You have a better chance of being struck by lightning than winning the lottery. seems not to prevent many people from betting their destinies in lottery tickets. According to the North American Association of State and Provincial Lotteries consumers spent more than billion worth of lottery tickets last on front page year while only about billion was awarded.
Recreation soccer is what most youth participate in. It is often offered by local Parks and Recreation departments. Recreation soccer usually has fall and spring seasons and the sponsoring organization will arrange the players and the coaches. Usually coaches are parent volunteers and the sponsoring organization offers a training course and other tools to help.
Keep looking for your ideal customers. These are people who naturally like to achieve goals. Where would these people be? In what activities would they naturally involve themselves? Contact those places. See if they need public speakers or articles for their newsletters. That way, your presence is already appearing right in front of your ideal customers.
Clearly the SEC is the top dog in college football when it comes to getting the best coaches and that is one of the main reasons they are so successful on and off the field. Every year there are four or five SEC schools that are among the top 10 recruiting classes. Some of that has to do with the hype around the SEC schools but it also has a lot to do with the fact that football players want to play for the best football coaches and the best football coaches are in the SEC.